CRM for boutique studios
The fitness studio CRM that turns first classes into regulars
Built for yoga, pilates, barre, spin and HIIT studios. Track every intro offer to a class pack or membership, and let your AI manager answer questions while you teach.
CRM included in every plan, from $39/month. AI manager included.
New lead
Intro class booked
Attended first class
Pack or membership offered
Quick answer
What is the best fitness studio CRM for a small yoga or pilates studio?
A fitness studio CRM should follow every intro offer through to a class pack or membership and keep regulars coming back. Clientager tracks new students from first inquiry to repeat purchase, records injuries and preferred classes, reminds students before packs run out and books private sessions. Its AI manager answers calls and messages 24/7 while you teach. Plans start at $39/month with the CRM included.
Built for boutique fitness, yoga and pilates studios
Your Fitness Studio CRM comes set up with the stages and fields boutique fitness, yoga and pilates studios actually use. Change anything, add your own.
Pipeline stages
- New lead
- Intro class booked
- Attended first class
- Pack or membership offered
- Won
What each record holds
- Favorite class types
- Preferred instructor
- Injuries and modifications
- Experience level
- Current pack or membership
- Classes left and expiry date
- Intro offer used
- Private session interest
Intro offer pipeline
Every new student moves from New lead to Intro class booked, Attended first class and Pack or membership offered. You see exactly where first-timers drop off.
Student records with injury notes
Instructors see injuries, modifications and experience level before class. Custom fields let you track anything else, like reformer experience or prenatal status.
Class packs and memberships in the catalog
Load intro offers, 5 and 10 class packs, unlimited memberships and private sessions. Send an invoice with a pay-by-link through your own payment account.
Private sessions on the calendar
Privates and workshops sit on the week view with the instructor assigned, alongside the tasks your team needs to do that day.
Pack expiry and classes left
Keep classes left and expiry date on the record. Smart lists show students with packs ending in the next 10 days so you can offer the next one.
Instructor logins
Instructors log in on staff roles to see students, notes and tasks without seeing studio revenue. Owners see conversion and revenue reports.
Included: Clientager AI manager
A CRM that fills itself in
Most CRMs wait for someone to type. Your AI manager answers calls, WhatsApp, SMS, website chat and email 24/7, then writes every contact, booking and next step into the CRM for you.
Answers while you are teaching
Your AI manager handles calls, WhatsApp, SMS and web chat 24/7, explaining class levels, what to bring and how the intro offer works.
Books the first class
It books the intro class or private session, creates the student record and asks about injuries and experience.
Sends the offer after class one
Once the first class is done, it follows up with the pack options and a payment link, and answers questions about schedules.
Spots who is cooling off
AI insights show a summary of each student's history, a lead score and a suggested next step, such as inviting them to a beginner workshop.
How a fitness studio runs on Clientager
- 01
A beginner asks about pilates
She opens the chat on your website at night. Your AI manager explains the beginner class, books her intro class and saves a note about a lower back issue.
- 02
First class
The instructor checks her record and offers modifications. After class the booking is marked complete.
- 03
The offer
Three hours later she gets a thank-you text and the intro-to-pack offer with a payment link. She buys a 10 class pack.
- 04
Two classes left
When her pack is almost used, she gets a reminder with the renewal link.
- 05
A quiet fortnight
If she misses two weeks, her favorite instructor's check-in text goes out automatically.
Automations ready to switch on
- When A first class booking is completed→ Send a thank-you SMS and the class pack offer 3 hours later
- When A student is tagged pack-ending→ Send a reminder that 2 classes are left with the renewal link
- When A student has had no visit for 14 days→ Send a "we miss you" text from their favorite instructor
- When An intro lead has no booking after 3 days→ Create a task to call and help them pick a first class
- When An invoice for a pack is paid→ Move the deal to Won and add the tag active
Spreadsheets vs. Clientager
Spreadsheets and generic CRMs
- Intro offer students vanish after one class
- Nobody notices a pack ran out until the student is gone
- Injury notes live in a paper waiver
- Messages pile up while you teach back-to-back classes
Clientager Fitness Studio CRM
- Every first-timer followed up with a pack offer
- Reminders before packs run out
- Injuries and modifications on the student record
- AI manager answers and books between classes
Why a fitness studio CRM is different from a gym CRM
A fitness studio CRM is built around the first class. Boutique studios live on intro offers, class packs and a community of regulars who know the instructors by name. A big gym sells memberships after a tour. A studio has to turn a nervous first-timer into someone who buys a pack, then a second pack. Clientager gives you a pipeline for exactly that, from New lead to Won.
Owners usually teach too. That means messages pile up between classes and the people asking about an intro offer wait hours for a reply. Your AI manager answers calls, WhatsApp, SMS and web chat 24/7. It explains your class levels and intro offer, books the first class, asks about injuries and writes it all into the CRM before you finish teaching.
From intro offer to class pack
The hours after a first class are when a student is most likely to buy. Clientager can send a thank-you text and the pack offer three hours after the first class is marked complete, with a pay-by-link through your own Stripe, Razorpay or PayPal account. When the invoice is paid, the student moves to Won automatically and gets tagged as active.
Students who booked an intro but never came are easy to forget. A simple automation creates a call task after three days so someone can help them pick a class that fits their schedule. The pipeline shows conversion at each stage, so you know whether your problem is getting first-timers in the door or getting them to buy a pack after class.
- Pack offer sent hours after the first class
- Call tasks for intro leads who never booked
- Conversion rate by pipeline stage
- Payment links that mark invoices paid
Keeping regulars and instructors connected
Regulars come back for the instructor as much as the workout. Clientager stores each student's favorite classes and instructor, so a check-in message after two quiet weeks can come from someone they know. Smart lists show packs ending soon and students who have not visited lately. You decide the wording and timing, and the CRM sends the messages from saved templates.
Instructors get their own staff logins to see students, injury notes and tasks, without seeing payments or revenue. Owners see reports on new contacts, leads by source, conversion rate and revenue collected. Starter includes 2 logins, Growth 5 and Scale unlimited. It all runs in a browser, so instructors can check notes on a phone at the front of the room.
Questions about the CRM
What is the difference between a fitness studio CRM and an AI manager?
The CRM holds your students, packs, notes, pipeline, invoices and reports. The AI manager is the assistant that answers calls and messages, books intro classes and privates, and sends pack offers. In Clientager the AI manager writes everything into the CRM, so you never have to copy a conversation into a spreadsheet after class.
Can I import students from my current booking software?
Yes. Export students to a CSV from your booking software or spreadsheet and import them. Clientager detects duplicates during import, and you can merge them later. Map columns like pack type, classes left and expiry date so reminders work right away.
Can instructors see student notes but not studio revenue?
Yes. Instructors on the staff role see student records, injury notes, bookings and tasks. Payments, billing and revenue stay visible only to owners and managers, who also see the studio reports. The activity log shows who changed what. Starter includes 2 team logins, Growth 5 and Scale unlimited.
Does Clientager replace my class booking schedule?
Clientager focuses on the student relationship: leads, intro offers, packs, privates, reminders and follow-up. Private sessions and workshops can be booked on its calendar. You can keep your class schedule where it is and use Clientager for sales and retention, moving data between them via CSV.
Can it remind students before their class pack runs out?
Yes. Keep classes left and expiry date on the student record. A smart list shows packs ending soon, and an automation can text the student with a renewal link. When they pay, the invoice marks itself paid and their record updates.
What does the fitness studio CRM cost?
The CRM comes with every Clientager plan, and plans start at $39/month. Book a live demo to see it set up for a studio. You can get a refund before your AI manager goes live if it is not the right fit.
CRMs for similar businesses
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