CRM for fashion stores
The CRM for fashion boutiques that knows every client's size and style
Turn one-time shoppers into regulars. Remember sizes and favorite labels, book styling sessions, hold pieces and reach the right clients when new stock lands.
CRM included in every plan, from $39/month. AI manager included.
New inquiry
Styling appointment
Items on hold
Payment link sent
Quick answer
Why does a clothing store need a CRM?
A boutique sells on relationships, and relationships depend on remembering people. A CRM for fashion boutiques stores each client's sizes, style, favorite labels and purchases, so you can reach the right people when new stock arrives. Clientager adds an AI manager that answers stock and size questions 24/7 on WhatsApp, web chat, SMS and phone, books styling appointments and holds requests for your team.
Built for fashion boutiques and clothing stores
Your Fashion Boutique CRM comes set up with the stages and fields fashion boutiques and clothing stores actually use. Change anything, add your own.
Pipeline stages
- New inquiry
- Styling appointment
- Items on hold
- Payment link sent
- Won
What each record holds
- Sizes (tops, bottoms, dresses, shoes)
- Fit notes
- Favorite labels and colors
- Style preferences
- Purchase history notes
- Upcoming occasions (wedding, gala, vacation)
- Birthday
- VIP flag
- Preferred stylist
- Preferred channel (WhatsApp, SMS, email)
Client profiles that remember
Sizes, fit notes, favorite labels, colors and occasions on each record. Any stylist can serve a regular as if they had known them for years.
Catalog of pieces
Add pieces with sizes, colors and prices. Your AI manager answers availability questions from it, and invoices pull items in as line items.
Styling appointments
Personal shopping and styling sessions land on a shared week calendar with the stylist, plus confirmations and reminders.
Holds and payment links
Track pieces on hold in the pipeline. When the client decides, send an invoice with a secure pay link through your own Stripe, Razorpay or PayPal account.
Alterations as jobs
Hemming and tailoring become jobs with priority, due date and the tailor assigned, so pickups are ready when promised.
Smart lists for new arrivals
Save lists like size 8 who love a certain label, or VIPs with a wedding coming up. Message the right people when stock lands.
Reports
See new clients, leads by source, revenue collected, appointments booked and how many conversations the AI handled after hours.
Included: Clientager AI manager
A CRM that fills itself in
Most CRMs wait for someone to type. Your AI manager answers calls, WhatsApp, SMS, website chat and email 24/7, then writes every contact, booking and next step into the CRM for you.
Answers stock and size questions
Do you have this in a medium, what is the fit like, when does the new collection arrive. Your AI manager replies 24/7 by WhatsApp, SMS, web chat, email and phone.
Books styling sessions
It offers open times with the client's preferred stylist, books the session and sends confirmations and reminders.
Learns sizes and preferences
When a client mentions a size, label or upcoming event, it saves it to the right field so the next conversation is more personal.
Logs hold requests
When a client asks you to hold a piece, it records the item and size and creates a task for your team to set it aside.
Drafts personal messages
AI-drafted replies and next best action suggestions help your stylists write warm, personal messages fast.
How a fashion boutique runs on Clientager
- 01
A client messages on WhatsApp at 9pm
She asks if the linen dress comes in a 10. Your AI manager checks the catalog, answers and offers a styling session.
- 02
Session booked with her stylist
It books Thursday with her usual stylist, saves that she has a wedding in June and sends a reminder.
- 03
The stylist prepares a rail
The record shows her sizes, labels and the occasion, so the stylist pulls pieces before she arrives.
- 04
Hold, pay and alter
She holds two pieces, pays one by link the next day and books a hem, which becomes an alterations job.
- 05
Back for the next season
When new arrivals land in her size, she is on the smart list that gets the first message.
Automations ready to switch on
- When A booking is completed (styling session)→ Send a thank-you message from the stylist and create a follow-up task for pieces the client liked.
- When A deal moves to Items on hold→ After 2 days, send a friendly reminder that the pieces are waiting.
- When A job is completed (alterations)→ Text the client that their alterations are ready for pickup.
- When An invoice is paid→ Move the deal to Won, tag the client by label purchased and request a review after 5 days.
- When No visit for 90 days→ Send a win-back message with new arrivals in their size and style.
Spreadsheets vs. Clientager
Spreadsheets and generic CRMs
- Client sizes and preferences live in one stylist's head
- DMs and texts scattered across personal phones
- New arrivals blasted to everyone, or no one
- Holds forgotten and pieces back on the rack
- Alterations tracked on paper tickets
Clientager Fashion Boutique CRM
- Sizes, labels and occasions on every client record
- WhatsApp, SMS, chat and email on one timeline
- Smart lists that reach the right sizes and styles
- Holds tracked with reminders and pay links
- Alterations as jobs with due dates and pickup texts
A CRM for fashion boutiques that remembers like your best stylist
Your best stylist remembers that a regular wears a 6 in one label and an 8 in another, hates yellow and has a wedding coming up. That knowledge is what turns a shopper into a loyal client. A CRM for fashion boutiques keeps that knowledge on a record the whole team can use, so it does not disappear on a day off or when someone leaves the store.
Clientager records sizes, fit notes, favorite labels, colors, occasions and purchase notes on each client. Every WhatsApp message, text, email and call sits on one timeline. When a client walks in or messages, whoever serves them sees the full picture. It is the kind of clienteling large department stores invest in, set up for an independent boutique and its small, busy team instead.
Answer shoppers and book styling sessions after hours
Clients message when they see something they like, often late in the evening. Clientager's AI manager answers by WhatsApp, SMS, web chat, email and phone at any hour. It checks your catalog for sizes and colors, answers fit and care questions you have approved, and offers a styling session with the client's preferred stylist. Everything it learns goes straight onto the client's record.
When a client asks you to hold a piece, the AI manager logs the item and size and creates a task so your team sets it aside in the morning. Holds move through the pipeline, and an automation sends a gentle reminder after a couple of days. When the client is ready, send a pay link and the sale is recorded the moment they pay.
- Size and color questions answered from your catalog
- Styling sessions booked with the right stylist
- Hold requests logged as tasks
- Pay links for held pieces
New arrivals, alterations and win-backs
Mass emails about new stock get ignored. A message saying the dress you liked just arrived in your size gets opened. Smart lists let you filter clients by size, label, style or upcoming occasion, then send a personal SMS or email with a saved template or an AI-drafted note. VIPs hear first, and nobody gets messages about pieces that will never fit them.
Alterations become jobs with a due date and the tailor assigned, and the client gets a text when they are ready for pickup. Clients who have not visited in a while get a win-back message with new pieces in their style. Reports show new clients, revenue collected, appointments booked and how much of your messaging happens after the shop has closed.
Questions about the CRM
What is the difference between a boutique CRM and an AI manager?
The CRM is your client book: sizes, preferences, purchases, holds, alterations and every conversation. The AI manager answers shoppers 24/7, books styling sessions, records what it learns and writes it into the CRM. In Clientager both come together, so your client book keeps growing even when the shop is closed.
Can the AI manager tell clients what is in stock?
Yes, from the catalog you keep in Clientager. Add pieces with sizes, colors and prices and update them as stock changes. The AI manager answers from that list, and if a client wants something set aside, it creates a hold task for your team.
Can I import my existing client list?
Yes. Export clients from your point of sale, a spreadsheet or another CRM as a CSV and import them. Duplicate detection catches clients entered twice and lets you merge them. Map columns to sizes, labels and birthdays so your smart lists work from day one.
Can sales associates log in without seeing revenue?
Yes. Associates and stylists get the staff role. They can see client profiles, book sessions, manage holds and send messages, but they do not see payments, billing or revenue. Owners and managers see all of it. Starter includes 2 team logins, Growth 5 and Scale unlimited.
How is this different from an ecommerce CRM?
This setup is built around in-person relationships: stylists, fitting room sessions, holds, alterations and personal messages to regulars. If you also sell online, the same CRM handles web chat and payment links, but the focus here is clienteling for a physical boutique.
Can I message clients on WhatsApp?
Yes. Your AI manager answers WhatsApp 24/7, and your team can send SMS and email from each client record with saved templates or AI-drafted replies. Every message, whichever channel it came through, lands on the client's timeline for the whole team to see.
How much does the CRM for fashion boutiques cost?
The CRM is included in every Clientager plan, and plans start at $39 per month. You can see it in a live demo first, and you can get a refund if you change your mind before your AI agent goes live.
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